Why is Mighty priced higher than regular toothpaste?Updated 20 days ago

Because it's built to last and built to be better. Our reusable dispenser (£10 RRP) is designed to last a lifetime, meaning you only buy it once. From there, you simply top up with compostable refills that eliminate plastic waste and use only natural ingredients. Each brush works out at around £0.09 per use (£0.07 if you subscribe), which means you're helping reduce plastic pollution and protect your oral microbiome without it costing a fortune. It's a small price for a cleaner planet and a cleaner smile.